Product Management & Process Ownership Networks


Key Note Speaker: Lisa Carlgren
Topic: “Design Thinking”
Abstract: Lisa is an assistant professor at Chalmers Div. of R&D and Innovation Management, focusing on Design Thinking. Design Thinking is a philosophy and way of working very much based on the work of IDEO, a California based design firm. The approach has attained substantial attention with e.g. articles in Harvard Business Review. Lisa has unique insights to share with us on how design can be used, far outside the product itself , e.g designing services, product offerings or business processes.


Place: Ideon Agora, Lund
Time: 7.45 – 9.45

Process Ownership Network


Key Note Speaker: Pontus Rystedt
Topic: The changing role of Product Ownership
Abstract: Process improvements have always been linked to overall business performance. Currently, there are many interesting developments affecting this important area, from digitalization and cognitive technologies to neuro- and behavioral sciences. SMART processes are emerging. The role of process ownership is changing.

Place: Ideon Agora, Lund
Time: 7.45 – 9.45
Price: Yearly subscription

Product Management Network


Key Note Speaker: Lotta Strand
Topic: Market Insights through Crowd Sourcing
Abstract: More and more organizations engage with their existing and potential customers through crowd sourcing technologies. Håkan Dennersten, founder of Edumanity and Ideahunt, will share ideas with us on how organizations can grow and engage crowds in order to build market insights, both in B2C and B2B settings.

Place: Ideon Agora, Lund
Time: 7.45 – 9.45
Price: Yearly subscription

Product Management Network


Key Note Speaker: Magnus Englund, Alfa Laval
Topic: “Value Based Pricing – Why and How”
Abstract: Magnus has long experience in pricing. He will share insights with us regarding the transformation process from cost plus to value based pricing, including rationale, some of the main hurdles and clues on how it can be operationalised.


Place: Ideon Agora, Lund
Time: 7.45 – 9.45
Price: Yearly subscription

Process Ownership Network


Interested in taking your organization to new levels through process innovations? Process improvements have always been linked to overall business performance. Currently, there are many interesting developments affecting this important area, from digitalization and cognitive technologies to neuro- and behavioral sciences. SMART processes are emerging.

Event in cooperation with Skåne Innovation Week


Place: Ideon Agora, Lund
Time: 8.00 – 9.30
Price: Free

Service Management Network


Are you interested in taking your organisation to new levels through service innovations? Service is the new mantra. Everybody from traditional product companies to shopping malls are looking for ways to improve the customer experience.

Event in cooperation with Skåne Innovation Week


Place: Ideon Agora, Lund
Time: 8.00 – 9.30
Price: Free

Product Management Network


Presenter: Hi3 AB
Topic: “Strategy, Processes and Innovation”
Abstract: A collection of insights in Strategy, Processes and Innovation.

Place: Ideon Agora, Lund
Time: 7:45 – 9:45
Price: Yearly subscription

Network Product Management


Presenter: Johan Sjödahl, Axis Communications
Topic: “How to sell quality”
Abstract: Johan is Director Global Accounts at Axis Communications. He is also a very good presenter. He will share his thoughts on how to sell products in an increasingly competitive environment. How do you make the customer understand, perceive and value quality prior to the purchase decision?


Time: 7.45 – 9.45

Network Product Management


Presenter: Filip Persson, Lundalogik
Topic: “Applied product management: How to use a kanban-board and lean practices to deliver a product and coordinate sales, marketing and development”
Abstract: Filip is product manager for a new range of products at Lundalogik. Filip is keen to bring in new, state-of-the-art working practices and make them work in real life. At his network presentation in October 2014 he brought thoughts from Clayton Christensen, Eric Ries and others. This time he show us how Lundalogik is doing in practice.


Time: 7.45 – 9.45

Network Product Management


Presenter: Martin Henriz, Product Management specialist with experience from e.g. FotoNation, Scalado and Crunchfish
Topic: “Experiences from Product Management in highly innovative organizations”
Abstract: Martin has a long experience from management of innovative B2C and B2B products. He combines a thorough understanding of technology, with a special interest in human cognition. He will share methods for product management that have proved successful in highly uncertain environments. In particular, we will look at how to avoid the check box race and the surprising effects of working with brand building and end user experiences even as a B2B company.


Time: 7.45 – 9.45

Network Product Management


Presenter: Magnus Holmén, Professor Halmstad University
Topic: “Methods for Business Model Innovation”
Abstract: Magnus is Director of Center for Innovation, Entrepreneurship and Learning research (CIEL) at Halmstad University. His main area of research is Business Model Innovation. He will share insights in methods and processes for creating and updating business models. He will also share insights in the research field.


Time: 7.45 – 9.45

Network Product Management


Presenter: Patrik Hylta, Director Global Product Portfolio, Tetra Pak
Topic: “The Tetra Pak Product and Portfolio Framework”
Abstract: Patrik has over 20 years of experience from diverse Product Management roles within Tetra Pak. During 2012 to 2014 he led a global effort to establish a common framework for Product Management within Tetra Pak. Patrik will share rationale and learnings from this effort with us.


Time: 7.45 – 9.45

Network Product Management


Presenter: Prof. Tony Gorschek, Blekinge Tekniska Högskola
Topic: “innovation Selection Engine (iSE).”
Abstract: Tony is an authority within product management research in Sweden. He will present a practical tool for innovation selection that has been developed together with Ericsson, IBM and Qtema.


Time: 7.45 – 9.45

Network Product Management


Presenter: Dr. Magnus Johansson, Ekonomihögskolan i Lund
Topic: “Value Based Pricing and Business Models”
Abstract: Magnus has long experience in working with value based pricing in the industry. He will reflect on the implications of VBP for product management and how we as product managers can work with value creation and value capture.


Time: 7.45 – 9.45

Network Product Management


Presenter: Pontus Rystedt, Hi3
Topic: “Innovation in Established Organization”
Abstract: Innovation suffers in most established organizations. Why is this the case and what can you do? Pontus Rystedt, the founder of Hi3.biz, will go through the issues and hurdles with innovation in established organization. We will also discuss how you can make your organization more innovative.


Time: 7.45 – 9.45

Network Product Management


Presenter: Arash Fayaazi, Tetra Pak
Topic: “Service Product Management”
Abstract: Most of the time, you don’t just sell a product. You also sell a service and a user experience. Services represent other challenges than physical products, e.g. they do not scale in the same way. They are also more abstract to package. Arash Fayaazi at Tetra Pak will share their experience in packaging and selling services.


Time: 7.45 – 9.45

Network Product Management


Presenter: Filip Persson, Lundalogik
Topic: “Agile Launch”
Abstract: Agile methodologies have been a tremendous success in software development. The way of working can also be used in other context. Filip Persson at Lundalogik will share their experience of working with agile methods in order to secure successful launch of a new product.


Time: 7.45 – 9.45

Network Product Management


Presenter: Richard Nilsson
Topic: “User Journeys and Experience Maps”
Abstract: How do you quantify and manage emotions related to the usage of your product or service? Richard has long experience in portfolio, product and service management, among others from Sony Mobile. He will share with us a conctrete methodology that can be used to visualize user emotions.

Place: Ideon, Lund
Time: 7.45 – 9.45